Prepared exclusively for Jen Addison & Daniel Zuniga
2524 14th Ave, Oakland
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Ideal layout
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Bonus space, could be ideal for investors or those looking to supplement mortgage
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(we will have a floorplan done to measure)
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Old school charm with updated interior
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Spacious lot size, I may recommend we take advantage of this by landscaping
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A huge cost savings for buyers
It's an honor to be considered to help guide you through the home selling process. 2524 14th Ave has real character, beautiful updates, a classic shingled facade, and a layout that works hard for whoever calls it home next. With a 3-bedroom upstairs and a separate 2-bedroom lower level, this property speaks to a wide range of buyers; from growing families to investors. My job is to show you exactly how I'll position this home to get it in front of the right buyers, priced to perform, and sold on your timeline.
A huge selling point
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A huge selling point 〰️
A lower-level unit that opens up the buyer pool
A - Multi-generational households: Parents, adult children, or extended family can have their own private space under one roof, a layout that's increasingly in demand across the Bay Area.
B - Buyers looking to offset their mortgage: A separate unit means a built-in plan to rent it out and apply that income toward the monthly payment, a meaningful factor in today's rate environment.
C - Investors: For buyers thinking about short-term or mid-term rental income, I can provide Airbnb market data so they can see the unit's earning potential.
Beyond the main 3-bedroom, 2-bath home, the lower level offers a separate, updated 2-bedroom, 1-bath living space, a feature that appeals to several different kinds of buyers at once. Understanding exactly who this home speaks to is what lets us market it with intention.
Disclosure: Permit status on the lower-level unit is still being confirmed and will be disclosed accurately, this could impact the desirability.
Addressing the Challenge for this property:
I want to be upfront with you: this home sits on a busier street, and that's something buyers will notice and likely factor into their offer. It's not something to hide from. It's something to plan around.
The good news is a busy street rarely kills a sale, it shifts who the right buyer is and how we position the home for them. Buyers prioritizing walkability, convenience, or rental income often see a busier street as a non-issue, sometimes even a plus. Our job is to price accordingly, market to the buyers who won't be deterred, and let the home's other strengths, the layout, the lower-level unit, the updates, do the talking.
The Process to Sell
1. Walkthrough & pricing study - I walk the house with you, flag anything that could slow a sale, and guide you on pricing based on recent sales. This is based on data, not just a hunch.
2. Presentation & positioning - Photography, videography, marketing copy, and disclosures prepared before the home ever goes live, so the listing tells the right story on day one, not after the first round of feedback.
3. Network preview - Before the public launch, the listing goes out to the agents I work with directly across the East Bay, many of whom may already have buyers circling this neighborhood.
4. Live & reported - Open houses, broker tours, and showings, each one followed by direct feedback to you within 24 hours. No waiting for a weekly check-in call.
5. Offers & close - Every offer reviewed with you side by side, terms explained plainly, and the file managed through closing so nothing slips at the finish line.
Strategic Pricing
The list price isn't a random number. It's a strategic marketing tool that determines how many buyers tour your home and how many end up competing for it.
Price too high, and the home sits: fewer showings, fewer offers, and eventually a price drop that signals something's wrong. Price it right, and you bring a wave of qualified buyers through in the first two weeks, all comparing this home to the same comps. That's when buyers start competing with each other.
How it works: Price to invite competition
Why It Works Here: Highland Terrace rewards it
This is a pocket of Oakland with real buyer demand. A well-priced, well-presented home here doesn't need to be marked up to perform. It needs to be positioned to get as many eyes on it as possible in the first weekend, so the market itself pushes the price up.
The Pricing Evidence
I typically pull comparable sales (“comps”) within a half mile of the home and from within the last six months. This is the same window buyers will be looking at to judge value, and what an appraiser will use to justify it once we’re pending.
But comps only tell part of the story.
A few other things move the number: recent updates, location (a busy street or a quiet block can shift buyer interest), lot size, layout, and of course, how well the home is marketed (that’s where I come in). Professionally marketed homes consistently sell for more.
[View the full breakdown]
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The Reach Behind Every Listing
Local agents reached directly through Arlowe's targeted email network the moment this home goes live on the market
4,500+
CAR/NAR networks
Active leadership with state and local associations connects me to agents across California and nationally
Online Syndication
Your listing appears across Zillow, Redfin, Realtor.com, and every major site buyers actually search, not just the MLS
Active membership in a local business networking group puts this listing in front of professionals and connectors across the East Bay, often before it's public.
Local Business Network
What to expect
Hands-on involvement at every step, with regular updates, shared strategy, and guidance through negotiations
True Representation
Photography, videography, and a custom website built for this home, because well-marketed homes consistently sell for more
Professional Marketing
Every listing gets featured across Arlowe's social channels, putting it in front of an engaged local audience beyond the MLS
Built-in Visibility
View more of my strategic selling plan by clicking below:
I would be honored to represent you. You're navigating a lot right now. My job is to make the sale itself the easiest part with clear communication, a plan you understand, and a number we can both get behind.
Felicia Mares Villa
